SEO

If your customers can't find you,
they can't hire you.

When someone searches for what you offer, can they find you? That's the only SEO question that matters. We build the foundation, content, and authority that makes the answer yes, and turn the rankings you earn into revenue you can actually track.

What We Do

The four ways we make your business easier to find.

Every business is winning some of these and losing others. We figure out where your biggest opportunity lives, then go after it. Most engagements end up touching all four.
Local SEO

When someone in your area searches for what you sell, you want to be the first business they find. We build, optimize, and maintain the local presence that puts you on the map, in the reviews, and in front of customers ready to buy today.

  • Google Business Profile setup, optimization, and ongoing management
  • Review monitoring and response strategy that builds trust
  • Listings cleanup across Apple Maps, Yelp, and the directories that matter
  • Local content and tracking for the searches your neighbors actually run
Content & Authority

Search engines reward businesses that look like the real expert in their field. We help you publish the kind of content your customers are actually searching for, written with the credibility and depth that signals you're the trusted source.

  • Content built around the questions your customers ask before they buy
  • Original case studies and insights competitors can't easily copy
  • An editorial calendar focused on the topics that actually drive revenue
Technical SEO

If your website is slow, broken, or hard for search engines to read, none of the rest works. We make sure your site loads fast, works flawlessly on mobile, and is built so search engines can find and understand every page.

  • Page speed and mobile experience optimization
  • The behind-the-scenes setup search engines need to read your site clearly
  • Fixes for broken links, missing pages, and outdated structure
  • Site architecture for businesses with many locations or service pages
AI Search Optimization

More customers now start their search inside ChatGPT, Perplexity, or Google's AI summaries instead of a traditional results page. We make sure your business is the one those tools cite when someone asks who to hire.

  • Content structured the way AI tools quote, link to, and cite
  • Tracking your visibility across the major AI search engines
  • Site setup so AI can pull accurate, up-to-date answers about your business
  • Briefs aligned with how customers actually ask questions in plain language
Foundations

The pillars of every search outcome.

Whether you sell roofs, dental implants, or industrial software, search engines and the AI engines built on top of them evaluate the same four pillars. Strong on all four, you compound. Weak on any one, the others can't carry you.

01
Visibility
Indexability, ranking presence, local pack appearance, branded search.

Invisible companies don't get bought. The first question every customer answers is whether you show up at all, in Google, in Maps, and in the AI engines built on top of them.

02
Authority
Backlinks, expertise signals, branded mentions, citations.

Google ranks who's trusted. AI engines cite who Google trusts. Authority compounds for years while ad spend resets every month.

03
Relevance
Content mapped to actual buyer intent, structured for both humans and LLMs.

Ranking for the wrong keywords burns budget. Relevance is what turns visibility into pipeline, putting the right page in front of someone ready to act.

04
Experience
Speed, mobile, clear UX, conversion paths.

Rankings put visitors at your door. Experience decides whether they stay or bounce. A site that loads in 4 seconds loses every customer with the patience to find a faster competitor.

By the Numbers

Why organic outperforms paid.

Search isn't just a channel. It's the channel most of your customers already use to find services like yours. The public data backs it up.

Paid search is rent. Stop spending, traffic disappears that day. Organic is equity. Stop investing, rankings still earn for months.

53%
of all trackable website traffic comes from organic search.
BrightEdge
14.6%
average close rate on SEO leads, vs 1.7% on outbound.
HubSpot
8.5×
more clicks land on top organic results than top paid ads.
BrightEdge
75%
of users never scroll past the first page of results.
HubSpot
Packages

Packages built to scale with you.

Every engagement starts with a real audit. Pick the tier that matches where you are today.

Foundation

Technical SEO focus. We keep your site healthy and findable.

  • Initial technical SEO audit and opportunity map
  • Ongoing monthly site health monitoring (crawl errors, broken links, redirects)
  • Core Web Vitals and page speed optimization
  • Title tag and meta description optimization
  • Heading (H1–H6) structure and hierarchy cleanup
  • Internal linking audit and monthly improvements
  • Page pruning and content consolidation (thin, duplicate, outdated pages)
  • Schema markup implementation
  • XML sitemap and robots.txt management
  • Monthly technical performance report
Contact for Pricing
Most Popular
Standard

The core SEO package for national, B2B, and online-first brands.

  • Everything in Foundation
  • Keyword research and revenue-weighted targeting
  • Position tracking and monthly ranking reports
  • Monthly on-page content optimization across priority pages
  • Content briefs and recommendations for net-new pages
  • Competitor and SERP analysis
  • Google Business Profile audit and one-time optimization
  • Regular NAP integrity checks across core directories
  • Conversion and traffic reporting tied to revenue
  • Monthly strategy call
Contact for Pricing
Market Presence

Full SEO + active local and reputation management.

  • Everything in Standard
  • Expanded monthly on-page content and optimization volume
  • Active Google Business Profile management (posting, photo updates, Q&A)
  • Reputation management (review responses and monitoring)
  • Custom map-pack tracking and geo-grid reporting
  • Local citation building and directory management
  • Hyper-local content strategy and location-page optimization
  • Enhanced monthly strategy and review meetings
Contact for Pricing
Add-Ons
A la carte services to extend any package.
  • Link building and digital PR campaigns
  • Large-scale content production (beyond the monthly quota)
  • Conversion rate optimization (CRO) programs
  • Site migration and replatform support
  • Paid search (Google Ads) management
  • E-commerce and product schema deep dives

Every engagement is tailored. Reach out and we will scope the package that matches your goals.

What Clients Say
I'm more involved in our business than most owners, so I see everything. The good, the hard, and all the little details in between. That's why I don't say this lightly: Rose Rock earned my trust. The whole team is incredibly knowledgeable, responsive, and easy to work with.
Shay Brown
Owner · McCann's Roofing & Construction

Let's talk about what's holding your rankings back.

Book a free SEO discovery call. We will build you a data-backed roadmap to turn your website into a lead-generation machine.

Book a Discovery Call